The Client: Brixton Village
The Brief: Install a new lighting system to give the Brixton Village team more flexibility, and to give the space a warmer, more welcoming feel for customers.
In October 2020, in the midst of the Covid-19 pandemic, Fineline Lighting were enlisted by Brixton Village to revamp the market’s lighting system. Two years ago the market was purchased by Hondo Enterprises, which has since been on a journey to update and upgrade the space while maintaining the integrity of the Grade II-listed architecture.
“The lighting had always been a problem across the two covered markets,” says General Manager Diana Nabagereka. “The centralised overhead white lights gave the effect of a mortuary. It didn’t work for a night time economy.”
By day, Brixton Village is a traditional market, by night a popular nightlife hub with restaurants, rooftop bars and a bar playing jazz music. Fineline Lighting were enlisted to create an ambient, comfortable atmosphere for the market’s nightlife to flourish, but equally for a warmer and more pleasant tone throughout the winter days.
“There is always a complexity with reimagining Grade II-listed buildings, so we wanted a solution that was warm yet impactful and still showcased the architecture,” continues Diana. “The new lighting solution formed part of an extensive upgrade of the markets, as such it was important Hondo Enterprises found something equally cost-effective and efficient as an ongoing product.”
“There was no overselling, with Fineline. They understood our needs clearly and provided a solution, with no frills.” says Diana. “They presented the festoon lighting option, which has been tried and tested in a number of retail and dining locations. The result is a now transformed environment.”
The planned four-week overnight install was completed in just over three weeks.
“It was a large-scale installation with over 1,000 lamps, spanning 30,000sqft. The team worked fastidiously, in a professional and highly efficient manner.”
When it comes to working with the Fineline Lighting team, Diana concludes: “Working with contractors can often be fuelled with unexpected delays and additional cost. None of these were experienced with Fineline. They were a pleasure throughout, and went above and beyond at each stage, including a follow up tutorial of the system.”
The Tech Specs:
Approximately 1km of festoon lighting
Over 40 Briteq LDP Colorstrip 24FC (battens)
Over 90 Briteq Beamspot 1 DMX FC
Artistic licence dimmers
Stick KE2 controllers
Fineline Lighting is one of 57 businesses to join the West of England Combined Authority’s Creative Scale Up scheme, which provides online peer support and mentoring to help them tackle the challenges of the Covid-19 shutdown.
Creative Scale Up is a two-year pilot programme funded by the Department for Digital, Culture, Media & Sport. It aims to help creative businesses in the West of England access finance through an intensive sustainable growth support programme.
Creative businesses that demonstrate a genuine ambition to grow, innovate and strengthen the local economy are eligible to apply.
Creative Scale Up mobilises regional and national investors and educates and encourages them to invest in our hot-bed of creative businesses. The programme runs until March 2021, and each business on the programme will be part of a cohort receiving a minimum of six months intensive business support. The scheme was in existence before the pandemic but has been re-focused to ensure the support remains relevant and effective.
Businesses receive an individually tailored package of support, including:
- A £6,000 grant to spend on mentoring support
- A dedicated Peer Support Network facilitated by Gill Wildman (Watershed Business Development Advisor) and Mark Leaver (DIT Creative Industries Advisor)
- Business development training
- The opportunity to pitch for a grant of up to £2,000 to spend on business development activity
- Continued engagement with investors until the programme ends in 2021
West of England Mayor Tim Bowles commented: “I launched the Creative Scale Up programme to support our wonderful creative businesses to become the household names of the future.
“In response to Covid-19 we’ve made crucial changes to the programme to ensure our creative sector gets the help it needs to survive and emerge stronger, supporting the jobs in the region that depend on it.
“I’m proud that we’ve been able to offer increased support to a total of 57 creative businesses. I know our latest participants will also find new ways of working together to survive and thrive, cementing the West of England as an excellent home for the creative industries.”
Fineline Director Sevim Sangwell added: “We’re very pleased to join other West of England Creative businesses on the Creative Scale Up. At a time where much of our events work has been put on hold, it’s fantastic to use that opportunity to grow the business and take advantage of this fantastic programme.”
Fineline have been busy in our home city of Bath, providing a splash of colour to our beautiful buildings, bringing some cheer during the festive period.
We are very proud to take part in this fantastic project, Bath Christmas Light Trail, very thankful for having the opportunity to get involved.
On Monday 6 July the live events and creative industries came together for the #lightitred campaign, which aimed to highlight the critical stage the sector is in due to the COVID-19 pandemic.
The campaign was inspired by Germany’s #NightofLight on 22 June, which saw over 9,000 buildings, monuments, structures, towers, landmarks, castles, offices,
houses and more illuminated in “emergency red” to raise awareness for the arts and creative industries.
In support of #lightitinred, Fineline Lighting Director Rob Sangwell reached out to the team behind Glastonbury Festival with an idea to light up one of the most iconic and well known structures in the world of live events: The Pyramid Stage.
With the support of the festival, along with the countless venues and businesses that took part in the campaign, the industry’s urgent message reached a wide audience and gained the attention of several high profile publications including NME magazine.
The campaign comes as the government announces a £1.57bn support package for the arts and creatives industries, which was welcomed by many but may be thinly spread across what is a large and diverse industry supporting a high number of temporary workers, small businesses and freelancers.
Andy Lenthall, GM of the Production Services Association, said: “We welcome the announcement of the support package and we are working in collaboration with the live events sector to ensure that this and other support is distributed throughout the supply chain, beyond empty venues, to the people and companies that create and enable events. #lightitinred is a prime example of how our supply chain can emerge from the background and create an impact.”
Rob Sangwell added: “A lot of people pulled together to make this happen, a massive thankyou to Michael Eavis, Emily Eavis, Haggis Mcleod, Jason Bryant,
Chris Salmon and Rob Kearle from Glastonbury Festival; Jim Creed from Powerline, who loaned us the generator; and the crew: James Harrington, Reuben Pinkney, Chris Randall and Fox Valentine.